Well, hello there.

After a series of hints and teasers, Lomography has finally unveiled their latest star performer, the LC-Wide, sending Lomo fans into epileptic shocks of lust.

I’m not sure who broke the news first, whether it was Gizmodo or Lomo UK, but Lomo’s US official launch event is still a few hours away, poor saps.

I won’t get into detail here, just follow the links above to get the skinny, but in short, the LC-Wide is a wide angle and multi aspect ratio (full frame, half frame, square frame) film camera that makes me rethink my camera budger for the year. Much as I don’t really buy this whole Lomography lifestyle hype (despite my blog’s name), I do feel that this is one product of theirs that I’d spend a premium on.

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