July 8, 2011
Lomography's Candy-Colored Cameras
Following the launch of the four-edition La Sardina wide angle tin can cameras, the Lomographic Society has just released its Sprocket Rocket Superpop editions. Available in lemon yellow, cornflower blue, day-glo orange and gang green, the Superpops join the basic black and the special edition white Sprocket Rockets.
While I prefer my cameras not to scream “Steal me!” or “I’m a fuckin’ hipster,” I can understand the appeal, as these are marketed to younger kids who want to try their hand at experimenting with film. The Sprocket Rocket, as you might know, is a wide angle 35mm film camera which is designed for multiple exposure, its two spools capable of forward or reverse winding. As the name implies, it exposes the entire area of your frame, including the sprocket holes.
It is also known as the Bane of One-Hour Photo Labs Everywhere.
June 16, 2011
Just about an hour ago, Lomography launched their new La Sardina camera, a 22mm wide angle 35mm shooter that comes in four editions: the El Capitan, Fischer’s Fritze, Sea Pride and Marathon, each one designed to look like a can of sardines. The first two come with the Fritz the Blitz flash, which will probably be sold separately.
El Capitan with flash
Fischer's Fritze with flash
Both front and back of the camera enjoy the clever design themes. Best skin for me is Marathon because I like eating squid (grilled, not canned) and because House Greyjoy don’t frakkin sow.
Funny, though, that despite their fishy motif, none of these have fisheye lenses, just an ultrawide 22. Probably because LSI already has two fisheye cameras in their catalog. This slots in as a direct competitor of the SuperHeadz Wide & Slim, points out my colleague Ed. Good call. Neither is the La Sardina (the THE sardine) waterproof. Given the leaky failure that was the Frogeye, guess LSI doesn’t want to repeat its mistakes.
With multiple exposure (MX) capability, bulb mode and a scale focus with even fewer distance markers, plus the quaint designs, this camera will likely attract some folks who want something new and interesting, despite the steep US$64 and US$101 (for the flash edition) pricetags.
Below are the specs, pulled from the Lomography website, which is suffering massive lag times, probably due to folks like me checking out this new release.
La Sardina Features
- Mind-blowing Wide-Angle Lens
- Rewind Dial and MX switch that make multiple exposures easier than ever before!
- Fritz the Blitz Flash attachment
- Film cartridge window on the rear of camera – to see what film you’re shooting
- Easy-to-use focusing with two simple settings
- Bulb setting for night-time and long-exposure experimentation
- Screw-in Cable Release Option
- Incredible collection of unique La Sardina editions – a design for every mood and occasion
La Sardina Technical Specs
- Film Type: Standard 35mm (135)
- Exposure Area: 36mm x 24mm
- Lens Focal Length: 22mm
- Aperture: Fixed f/8
- Angle of view: 89 degrees
- Shutter Speed: Bulb (B), 1/100 (N)
- Closest Focusing Distance: 0.6m
- Focusing Steps: Two Step Focusing — 0.6m-1m, 1m-Infinity
- View Finder: Inverse Galileo-Type Built-in Viewfinder
- Film Counting: Auto Film Counting
- Film Stopping: Yes
- Multiple Exposures: Yes
- Cable Release Connection: Yes
- Tripod Mount: 1/4″ Tripod Screw
- Shutter Release Lock: Shutter Locks After Lens Collapsed
- Flash Contact: Unique La Sardina Micro Contact (for Fritz the Blitz flash only)
January 14, 2011
After seven years of faithful service, I am retiring my original LSI Colorsplash Flash. Sure, it still fires, but the capacitor is wonky, the battery lid doesn’t attach properly, and the power switch is temperamental. It never works when I need it to, but fires when it feels like it. Time for a replacement. (more…)