This just in from Lomography dot com. They’ve recently released two new film stocks, the Lomography X Tungsten 35mm and Earl Grey Black & White 120. Here’s their marketing schtick:
Tungsten Tones And X-Pro Powers 35mm/64 ISO
Lomography X Tungsten is a 35mm, 64 ISO color-slide film guaranteed to shock you into excitement with its electrifying personality! Used under the right light conditions, it will wash your photos in blue hues and tones. And things get extra exhilarating when you take X Tungsten over to the parallel universe of cross processing; get ready to experience beautifully vivid colors with that distinct tungsten appeal!
The Monochrome Earl Is Now Available
in Medium Format! 120/100 ISO
Recently we launched Lomography Earl Grey 35mm and now the Earl has ascended to 120 format too! Lomography Earl Grey 120 is a stunning 100 ISO black and white film, perfect for all your Medium Format Cameras – You’ll get super smooth shots with amazing black, white and grey tones; get yours today!
Now, I already have my favorite B&W film stock, so Earl Grey doesn’t really interest me. I’ll stick to my tried and tested, thank you very much. Lomography X Tungsten. however, is a different case.
Normally I’m not one to mindlessly drink Lomography’s Kool Aid, but X Tungsten is…intriguing. It’s balanced for tungsten light, meaning, the film eliminates the color cast produced by tungsten light upon a subject or scene, say in an indoor shot. If you shoot tungsten-balanced film under different lighting conditions, the colors in your photos take on different qualities. Shoot tungsten-balanced film outdoors and you’ll get a blue cast in your shadows, for instance. Cross process that and the blues get even deeper.
Now the really intriguing bit for me is the new film’s pricing, US$25.38 per pack of three. Compare that with Fujifilm Fujichrome 64T ISO64 Tungsten-balanced film, priced at US$11.59 per roll, and you’ll see that Lomography’s film comes out cheaper. For a company that is known for its ridiculously overpriced films, that is a big surprise.
So what’s the catch? Is LXT expired? Is it from some dubious supplier in China? Is there even a catch?
What I definitely would like to know is what film stock is under all of Lomography’s branding. Unlike The Impossible Project, Lomography doesn’t make their own film, so this is for sure a rebadge. If I can identify what the film stock is, then I can get it even cheaper hehe.
I’m not sure when this will hit Team Manila stores here in the Philippines or how much these will cost per box, but hopefully they don’t deviate much from Lomography’s online price. Methinks I’ma gonna try ‘em out.