Lomography's Candy-Colored Cameras

Following the launch of the four-edition La Sardina wide angle tin can cameras, the Lomographic Society has just released its Sprocket Rocket Superpop editions. Available in lemon yellow, cornflower blue, day-glo orange and gang green, the Superpops join the basic black and the special edition white Sprocket Rockets.

While I prefer my cameras not to scream “Steal me!” or “I’m a fuckin’ hipster,” I can understand the appeal, as these are marketed to younger kids who want to try their hand at experimenting with film. The Sprocket Rocket, as you might know, is a wide angle 35mm film camera which is designed for multiple exposure, its two spools capable of forward or reverse winding. As the name implies, it exposes the entire area of your frame, including the sprocket holes.

It is also known as the Bane of One-Hour Photo Labs Everywhere.

Hurray for squiddy goodness!

Just about an hour ago, Lomography launched their new La Sardina camera, a 22mm wide angle 35mm shooter that comes in four editions: the El Capitan, Fischer’s Fritze, Sea Pride and Marathon, each one designed to look like a can of sardines. The first two come with the Fritz the Blitz flash, which will probably be sold separately.

El Capitan with flash

Fischer's Fritze with flash

Sea Pride


Both front and back of the camera enjoy the clever design themes. Best skin for me is Marathon because I like eating squid (grilled, not canned) and because House Greyjoy don’t frakkin sow.

Funny, though, that despite their fishy motif, none of these have fisheye lenses, just an ultrawide 22. Probably because LSI already has two fisheye cameras in their catalog. This slots in as a direct competitor of the SuperHeadz Wide & Slim, points out my colleague Ed. Good call. Neither is the La Sardina (the THE sardine) waterproof. Given the leaky failure that was the Frogeye, guess LSI doesn’t want to repeat its mistakes.

With multiple exposure (MX) capability, bulb mode and a scale focus with even fewer distance markers, plus the quaint designs, this camera will likely attract some folks who want something new and interesting, despite the steep US$64 and US$101 (for the flash edition) pricetags.

Below are the specs, pulled from the Lomography website, which is suffering massive lag times, probably due to folks like me checking out this new release.

La Sardina Features

  • Mind-blowing Wide-Angle Lens
  • Rewind Dial and MX switch that make multiple exposures easier than ever before!
  • Fritz the Blitz Flash attachment
  • Film cartridge window on the rear of camera – to see what film you’re shooting
  • Easy-to-use focusing with two simple settings
  • Bulb setting for night-time and long-exposure experimentation
  • Screw-in Cable Release Option
  • Incredible collection of unique La Sardina editions – a design for every mood and occasion

La Sardina Technical Specs

  • Film Type: Standard 35mm (135)
  • Exposure Area: 36mm x 24mm
  • Lens Focal Length: 22mm
  • Aperture: Fixed f/8
  • Angle of view: 89 degrees
  • Shutter Speed: Bulb (B), 1/100 (N)
  • Closest Focusing Distance: 0.6m
  • Focusing Steps: Two Step Focusing — 0.6m-1m, 1m-Infinity
  • View Finder: Inverse Galileo-Type Built-in Viewfinder
  • Film Counting: Auto Film Counting
  • Film Stopping: Yes
  • Multiple Exposures: Yes
  • Cable Release Connection: Yes
  • Tripod Mount: 1/4″ Tripod Screw
  • Shutter Release Lock: Shutter Locks After Lens Collapsed
  • Flash Contact: Unique La Sardina Micro Contact (for Fritz the Blitz flash only)

Remember my Konica C35 EF from a few posts back? I had the camera cleaned and its flash capacitor replaced last week and am quite satisfied with the results. Seems this old boy still has some legs. Here are a few test shots, but one of these days I’ll get around to using it for a project. One of these days, yeah right.

Friendly Neighborhood Gulag

Friendly Neighborhood Gulag

Friendly Neighborhood Gulag


Tis the season for testing new old cameras here at Travelomo. On my desk right now are three Polaroid 600 cameras: a Polaroid Spirit, a 636 Closeup and a 637.

Sample Shots

Here are the sample shots from the two Polas plus the 635 I tested a couple of weeks ago. Tomorrow, when the light is better, I’ll test the Spirit, which has no built-in flash.  I used Impossible Project Black Frame PX 600 Silver Shade film, swapping the same cartridge between cameras. I’ll post a how-to on that in the near future.


Well, hello there.

After a series of hints and teasers, Lomography has finally unveiled their latest star performer, the LC-Wide, sending Lomo fans into epileptic shocks of lust.

I’m not sure who broke the news first, whether it was Gizmodo or Lomo UK, but Lomo’s US official launch event is still a few hours away, poor saps.

I won’t get into detail here, just follow the links above to get the skinny, but in short, the LC-Wide is a wide angle and multi aspect ratio (full frame, half frame, square frame) film camera that makes me rethink my camera budger for the year. Much as I don’t really buy this whole Lomography lifestyle hype (despite my blog’s name), I do feel that this is one product of theirs that I’d spend a premium on.

This is too good not to share.

So last Sunday I took a walk around the Tahanan Village park to test the Loreo 3D lens. It was a pleasant late afternoon, a bit of a nip in the air with the sun already low in the sky.

The usual groups of parkgoers were there, the Korean football players, the ultimate frisbee fanatics, the dog walkers and the au pairs with their wards, lots of different folks, doing the many different things you can do in a park.

Here are a few shots in both anaglyph and stereo pair formats. To view the anaglyphs in 3D, you will, of course, need red-cyan 3D glasses. For the stereo pairs, you will need a special viewer, or, you can try to free-view them, a la Magic Eye posters.


Handstand Anaglyph

Headstand / Handstand

Headstand / Handstand Anaglyph


As promised, here are the photos from my Loreo 3D Lens in a Cap unboxing. Descriptions to accompany the photos.

A clean white box, nondescript. but packed inside with stereo goodness. The lens comes with a pair of lens caps and a carrying pouch.


It must have been 2002 or 2003 when I first tried my hand at stereo photography, using a simple point-and-shoot digital, shooting at left eye:right eye positions then compositing into a stereo pair or anaglyph. I forget now what software I used, a free download for a Mac, but I do remember that first shot: the Summit Publishing office at the basement of the Robinson’s Galleria mall in Ortigas, where I used to work.

Since then, it’s been a love affair with 3D photography, well before the Hollywood hype machine started hailing 3D as the future of cinema, before Fujifilm and Sony started developing 3D digicams and before consumer 3D monitors were commercially available. In the last two years my main gear have been my twin Nishikas, but years before I found those I had already noticed a small manufacturer from Hong Kong called Loreo.

Loreo had made a reputation for itself in its line of xxx-in-a-cap lenses, lo-fi plastic lenses that were inexpensive yet interesting. Among these was the Loreo 3D Lens in a Cap, this strange looking plastic gadget with two rectangular portals with mirrors as its eyes. Essentially a beam splitter, this lens would take stereo pair photos just as your eyes would, left side – right side.

I managed to inspect one during a trip to Hong Kong but wasn’t particularly impressed with it. The build quality seemed a bit too Holga for the price, so despite wanting a 3D lens badly, I decided to pass. I found out soon enough from the Loreo website that a new and improved version of the lens would come out, so I made up my mind to just wait a while.

The wait took about a year, due to manufacturing delays, then the unavailabilty of spare funds (damn you, my vintage Olympus PENs!). Finally, things fell into place. Funds were available and my in-laws were in Hong Kong. After a short email exchange and a Paypal payment, my lens was on its way via courier to the Park Lane Hotel. A day later, my in-laws were back from their vacation and I had my lens, the superior Loreo 3D Lens in a Cap model number 9005A.

A mighty shout out to Andrew Wu of Loreo who facilitated the quick delivery of the lens and kept in constant communication throughout my buying process. Thanks, too, to Connie Pong for seeing that the delivery was made.

I, in the meantime, will be enjoying my new lens. My friends and I have dubbed it Wall-E, which is apropos because a) it kinda looks like the Pixar character, and b) if you stare at a stereogram wall-eyed your brain will register it as 3D even without the viewer.

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